The first advertisement that comes to my mind is a billboard right off of downtown in my hometown of Corinth. This billboard, for as long as anyone I know can remember, has always been a Coca-Cola advertisement. In the winter it is a christmas advertisement with Santa holding a coke and in the summer it has some sort of advertisement trying to show how refreshing a coke would be in the summer heat. For those who do not know Corinth is a small town in northeast Mississippi. Corinth is home to one of only a few privately owned coca-cola plants left in the United States and the town treats it as kind of a big deal. We have an annual 10K race and a big museum on the over 100 year history of the plant. I believe this advertisement stands out to me because it is always consistent and takes me back in time. Everytime I go back and drive through my hometown it brings back all the memories from me growing up there. As far as the neurological aspects I am sure the limbic system plays a role in the emotional side of seeing the advertisement. All the good and bad memories from living in Corinth with friends and family. As well as the hippocampus storing all of the long term memories of the different styles of billboard that have been hung there for as long as I can remember.
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